CONVERSE HOOPS
PE DROP SOCIAL CAMPAIGN
DESIGN DIRECTION
DRAYMOND
To help Converse Basketball introduce Draymond Green’s first ever Player Edition shoe with the brand, The G4 Hyperswarm, we created a quick strike social campaign that used Draymond’s biggest critics and critiques as the inspiration for statement lines we’d later use to give even deeper meaning to the shoe.
The campaign resulted in 5x social posts published to the @conversehoops Instagram handle that positioned having the G4 Hyperswarm as an unapologetically confident belief in your game.
TASHA
To help Tasha Cloud celebrate the launch of her new Converse BBall Low Player Edition dubbed Petal to the Metal, we created a visual system for the shoe on social inspired by both Tasha’s love of Roses and the comparison she’s made between herself and the preverbal “Rose that grew from Concrete.”
Leaning into this notion, we developed a concrete visual system for the blank canvases behind the shoes in the photography to emphasize key product details, like the pink rose on the shoe and the vibrant colors on the shoe itself.
