YELLOWSTONE
CAMPAIGN AND IDENTITY
CREATIVE DIRECTION
150 YEARS OF YELLOWSTONE
In partnership with Yellowstone Forever, has created new branding elements that reflect the non-profit’s renewed sense of purpose. Here, a bison is more than just a bison. Our majestic beast invites exploration and discovery, embodying the spirit of the world’s first national park. These are just the first steps in a campaign we look forward to building around the park’s 150 year anniversary.
Annual REPORT
Thinking about the sea of sameness when looking at reports form other parks, the team wanted to elevate the work by focusing on a more premium look for Yellowstone’s annual report.
RELIEF FUND - How we helped the park
With limited to no visitors since the spring of 2020, Yellowstone National Park and its jaw-dropping, primordial resources haven’t been getting the care and attention they usually receive due to a lack of its single foundational resource—donations. Thus, an online Yellowstone Relief Fund was created and brought to life with a full-scale social campaign that urges our followers—especially during this cold and dark time—to Don’t Hibernate, Donate. We even designed an ever-changing logo that gave a distinct, visual identity for the fund that symbolize’s everything impacted by your donation.
